Attracting new clients is not only about promoting services, although this is an important aspect of the marketing mix. It is also about identifying available capacity, understanding which types of clients grow the practice, and nurturing the transition of a new client into a long-term one.
In 2017, we created the Covetrus™ Veterinary Industry Marketing Research Survey. The survey canvassed 254 practices across Australia with a series of questions designed to gauge how, and to what success, practices market to new clients.
A significant factor in acquiring new clients is to remove obstacles and open key lines of communication. The current pace of technology means clients expect access to information and services at a time that fits their busy lives. This includes being able to make a booking at any time and receive immediate confirmation – a service widely adopted and expected in most industries. This may seem simple, but throughout the New Client Acquisition with Effective Marketing white paper we explore the potential impact restricted hours of communication with potential and new clients can have to a veterinary practice.
In this white paper, we explore the results of the survey and list takeaway actions on to grow your new client database, and ultimately provide quality care for more patients. These actions have been written and designed based on our extensive experience working with veterinary clinics, industry reports, and market trend research. We’ve also included a New Client Acquisition Checklist to guide you in building a robust, targeted, and effective marketing strategy.