{"id":1026,"date":"2021-11-14T10:00:24","date_gmt":"2021-11-14T00:00:24","guid":{"rendered":"https:\/\/software.covetrus.com\/apac\/?p=1026"},"modified":"2023-05-06T00:58:47","modified_gmt":"2023-05-05T14:58:47","slug":"interview-georgia-wraight","status":"publish","type":"post","link":"https:\/\/software.covetrus.com\/apac\/veterinary-insights\/article\/podcast\/interview-georgia-wraight\/","title":{"rendered":"Veterinary leadership and the power of technology"},"content":{"rendered":"<p><script>\n(function () \n    {const title = document.querySelector(\".blog-header__title-box h1\");\n     const lineBreak = document.createElement('br');\n     let subTitle = document.createElement('h2');\n     title.after(lineBreak);\n     subTitle.setAttribute(\"style\", \"font-size:1.5em;line-height:1.2em;color:white;\");\n     subTitle.append('an interview with Georgia Wraight, Executive Vice President and President, Global Technology Solutions');\n     title.after(subTitle);\n    })();\n<\/script><\/p>\n<p>Georgia Wraight leads technology and practice management strategy for Covetrus Global Technology Solutions. Previously, Georgia served as president and COO for Vets First Choice. In this episode, Georgia joins us to discuss veterinary leadership, how to foster creativity and innovation, the importance of technology, and some ways to address two of the biggest hurdles facing the veterinary industry: a global staffing shortage and mental health challenges. Overall, Georgia details how <b>embracing purpose-driven technology<\/b> can make practices more successful from a business perspective and help build a healthier environment for today\u2019s often overwhelmed veterinary teams.<\/p>\n<div id=\"video-here\"><\/div>\n<p><iframe src=https:\/\/open.spotify.com\/embed\/episode\/5LXPY9MO2pUbOz6m8Qvt3g?utm_source=generator width=\"100%\" height=\"152\" frameBorder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\"><\/iframe><\/p>\n<h2>Leading with excellence<\/h2>\n<p>With over 20 years of finance and operational experience across multiple industries, Georgia\u2019s transformation and leadership excellence is essential to Covetrus\u2019 strategy. She highlights that innovation is often thought of in terms of efficiency and effectiveness, finding ways to support and reinforce the vet-to-pet relationship. At Covetrus, leading in this area is all about understanding our customer and empowering their success. According to Georgia:<\/p>\n<blockquote><p><em>\u201cLeadership is about helping people connect to their why. <\/em>Why am I here?&nbsp; What do we stand for? How does my work everyday connect to what our mission, vision and values are?<em>Part of that is helping our employees figure out how to share the customer goal, how do you solve the problem for your customer? That\u2019s a lot of what our product development is all about. It\u2019s not about an engineer waking up and saying I want to build this widget. Our product teams work with our customers to solve the problem. Working out what the biggest problems are to solve, is how you drive innovation. It always has to be customer first. Focusing on how to get a better outcome for them.<span style=\"font-family: georgia, palatino, serif\">\u201d<\/span><\/em><\/p><\/blockquote>\n<h2>Finding purpose<\/h2>\n<p>For Georgia, purpose \u2013 and purposeful living \u2013 is linked to serving others.&nbsp;<\/p>\n<blockquote><p><em>\u201cI admire the fact that veterinarians and their staff get up every day and do their work with passion and protect the health of animals. This profession is a true calling, and for Covetrus, that\u2019s our \u2018why\u2019: we help animals and the community that serves them. We aim to continually empower our employees, motivate them in a way that talks to their purpose, motivation, passion and satisfaction.\u201d<\/em><\/p><\/blockquote>\n<blockquote><p><em>\u201cThe excellence and passion that comes from our employees and customers alike is what drives purpose. How that translates to a clinic or practice is to make sure that veterinary teams and clinic staff continue to have a sense of purpose and wellbeing, especially in an environment which can diminish your sense of being if it\u2019s not managed well (stress, burnout, compassion fatigue). Overall, it is about ensuring a customer-first approach. Find a way to empower your staff where they enjoy serving customers and can provide a high-quality service, that results in happy pet-parents, repeat business and more growth.\u201d<\/em><\/p><\/blockquote>\n<h2>Staying connected&nbsp;<\/h2>\n<p>Covetrus market research spotlights the need for more \u201cconnected\u201d tools in the clinic, while feedback from practice partners has repeatedly returned to the need for efficiency solutions.<\/p>\n<blockquote><p><em>\u201cWe\u2019re focused on the connected practice strategy,\u201d <\/em>says Georgia. <em>Vets want a wholly operational ecosystem and integrated tools that work together seamlessly. Their immediate needs might shift from How are my appointments looking this morning? to I need to access these medical records, then I need to manage prescriptions and inventory. Using technology, vets can run their practices with more ease and success.\u201d<\/em><\/p><\/blockquote>\n<p>This vet-centric connectivity is currently available in AviMark, Impromed, RxWorks, RoboVet and VisionVPM, as well as two upcoming Covetrus offerings: Ascend (an international cloud-based PMS) and Project Cirrus (our US-based, integrated solution). We will continue to introduce more integrations with both Covetrus tools and third-party applications to ensure clinics have what they need to thrive.<\/p>\n<h2>Adding value&nbsp;<\/h2>\n<p>Georgia recognizes the critical importance of the end consumer and their experience. Technology also serves these animal owners and pet parents with easy ways to book appointments, access medical records and receive renewals and reminders for their animal. This relates to the \u201cconnected\u201d consumer strategy (the pet parent) and customer strategy (the veterinarian).<\/p>\n<blockquote><p><em>\u201cThrough the merger, we have acquired really great technologies, about nine different practice solutions, it\u2019s hard work, but it\u2019s absolutely passion of the team. It\u2019s been a long journey, but it\u2019s absolutely the passion of the team. And this is what allows us to cater to different customer and consumer needs across the globe. The sophistication of these technologies really hones into what our modern-day vets and pet-parents want to experience.&#8221;<\/em><\/p><\/blockquote>\n<h2>Compassionate care<\/h2>\n<p>As we continue to march through the pandemic, Georgia recognizes our power to address the global vet shortage and ongoing mental health issues.<\/p>\n<blockquote><p><em>\u201c<\/em><em>For the global shortage, our part is to support some of the university programs to get more veterinarians through college. On the mental health side, raising awareness is key. We partner with many great charities, from Love your Pet, Love your Vet (Australia), VetLife (UK) and Mighty Vet (US), where we find ways to support them, such as providing the infrastructure or platform they need to amplify their voice and get the message out.\u201d<\/em><\/p><\/blockquote>\n<p>With fewer veterinarians available, practices are under more pressure. To counter this, Georgia emphasizes the importance of enhanced communication efforts.<\/p>\n<blockquote><p><em>\u201cI don\u2019t believe in allowing things to go under the carpet,\u201d<\/em> says Georgia <em>\u201cI\u2019m a massive believer in not allowing things to go under the carpet, because you can\u2019t help if you don\u2019t know. We should normalise the outreach for help. It\u2019s a very challenging industry. You go to vet school to learn to help animals. It\u2019s high stakes, high stress. Speaking out and talking is important.\u201d<\/em><\/p><\/blockquote>\n<h2>Never settle<\/h2>\n<p>In terms of professional advice, Georgia believes courage and curiosity is essential:<\/p>\n<blockquote><p><em>\u201cBe bold. Never be afraid to ask for what you want and be very curious. The reason I started off in finance management and ended up in more general management and software, was because I was endlessly curious about what I thought I could do. Believe in yourself. That is key. Grit, determination and constant learning has brought me where I am today. I didn\u2019t take the traditional route of college, degree, internship or otherwise, but I did have the courage, passion and drive.\u201d<\/em><\/p><\/blockquote>\n<p>This passion can also be found in Georgia\u2019s long-standing commitment to diversity and equality.<\/p>\n<blockquote><p><em>\u201cDespite the inequalities that exist in businesses, many of my champions and supporters have been men and that\u2019s encouraging,\u201d <\/em>says Georgia.<em> \u201cAs a female in a male-dominated industry, I\u2019m particularly proud of our phenomenal Diversity and Inclusion (D&amp;I) team at Covetrus. We empower our \u2018Covetrians\u2019 through employee resource groups, women\u2019s groups, disability programmes, LGBTQ initiatives, inspiring talks and very transparent communication. This builds a trustworthy network, a family-feel, and drives that sense of purpose. My advice: find the right team and do not settle for less.\u201d<\/em><\/p><\/blockquote>\n<h3>Resources<\/h3>\n<ul>\n<li><a href=\"https:\/\/software.covetrus.com\/emea\/veterinary-insights\/article\/practice-solutions\/an-interview-with-kay-ritchie-addressing-the-veterinary-global-shortage-and-cultivating-a-healthier-workplace\/\">Kay Ritchie<\/a> on investing in staff<\/li>\n<li>A webinar with <a href=\"https:\/\/solutions.covetrus.com\/on-demand-webinar-lyplyv\">Dr. Nadine Hamilton<\/a> &nbsp;on creating a mentally healthy workplace<\/li>\n<li>The <a href=\"https:\/\/software.covetrus.com\/emea\/veterinary-insights\/article\/covetrus-community\/interview-with-elle-payne\/\">Positive Vet Nurse<\/a> on addressing pay gaps<\/li>\n<li>Dealing with <a href=\"https:\/\/software.covetrus.com\/emea\/veterinary-insights\/article\/covetrus-community\/compassion-fatigue\/\">compassion fatigue<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Georgia Wraight leads technology and practice management strategy for Covetrus Global Technology Solutions. Previously, Georgia served as president and COO for Vets First Choice. In this episode, Georgia joins us&#8230;<\/p>\n","protected":false},"author":123456797,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[65],"tags":[],"class_list":["post-1026","post","type-post","status-publish","format-standard","hentry","category-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Veterinary leadership and the power of technology - Covetrus Technology Solutions | Australia, New Zealand, Asia-Pacific<\/title>\n<meta name=\"description\" content=\"Georgia discusses veterinary leadership, what leadership excellence looks like, how to foster creativity and innovation, using technology to your advantage and two of the biggest challenges in our industry \u2013 the global veterinary shortage and mental health.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/software.covetrus.com\/apac\/veterinary-insights\/article\/podcast\/interview-georgia-wraight\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Veterinary leadership and the power of technology\" \/>\n<meta property=\"og:description\" content=\"Georgia discusses veterinary leadership, what leadership excellence looks like, how to foster creativity and innovation, using technology to your advantage and two of the biggest challenges in our industry \u2013 the global veterinary shortage and mental health.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/software.covetrus.com\/apac\/veterinary-insights\/article\/podcast\/interview-georgia-wraight\/\" \/>\n<meta property=\"og:site_name\" content=\"Covetrus Technology Solutions | Australia, New Zealand, Asia-Pacific\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CovetrusAPAC\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-14T00:00:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-05T14:58:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/software.covetrus.com\/apac\/wp-content\/uploads\/sites\/4\/2021\/12\/COV215_Facebook_Tile.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"mharrell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/software.covetrus.com\/apac\/wp-content\/uploads\/sites\/4\/2021\/12\/COV215_Facebook_Tile.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@abartelt\" \/>\n<meta name=\"twitter:site\" content=\"@CovetrusAPAC\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"mharrell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/software.covetrus.com\\\/apac\\\/veterinary-insights\\\/article\\\/podcast\\\/interview-georgia-wraight\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/software.covetrus.com\\\/apac\\\/veterinary-insights\\\/article\\\/podcast\\\/interview-georgia-wraight\\\/\"},\"author\":{\"name\":\"mharrell\",\"@id\":\"https:\\\/\\\/software.covetrus.com\\\/apac\\\/#\\\/schema\\\/person\\\/3e858728c6e8be2d60954282b4dbc1c8\"},\"headline\":\"Veterinary leadership and the power of technology\",\"datePublished\":\"2021-11-14T00:00:24+00:00\",\"dateModified\":\"2023-05-05T14:58:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/software.covetrus.com\\\/apac\\\/veterinary-insights\\\/article\\\/podcast\\\/interview-georgia-wraight\\\/\"},\"wordCount\":1187,\"publisher\":{\"@id\":\"https:\\\/\\\/software.covetrus.com\\\/apac\\\/#organization\"},\"articleSection\":[\"Podcast\"],\"inLanguage\":\"en-AU\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/software.covetrus.com\\\/apac\\\/veterinary-insights\\\/article\\\/podcast\\\/interview-georgia-wraight\\\/\",\"url\":\"https:\\\/\\\/software.covetrus.com\\\/apac\\\/veterinary-insights\\\/article\\\/podcast\\\/interview-georgia-wraight\\\/\",\"name\":\"Veterinary leadership and the power of technology - 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