{"id":830,"date":"2021-08-06T04:10:11","date_gmt":"2021-08-05T18:10:11","guid":{"rendered":"https:\/\/software.covetrus.com\/apac\/?p=830"},"modified":"2026-07-23T19:40:50","modified_gmt":"2026-07-23T09:40:50","slug":"unlock-marketing-resources-for-your-veterinary-practice","status":"publish","type":"post","link":"https:\/\/software.covetrus.com\/apac\/veterinary-insights\/article\/practice-solutions\/unlock-marketing-resources-for-your-veterinary-practice\/","title":{"rendered":"Unlock marketing resources for your veterinary practice"},"content":{"rendered":"

According to RSPCA<\/a>, Australia has one of the highest pet ownership rates in the world and over $13 billion was spent on pet services and products in 2019 alone. Post-pandemic, this number is much higher. That\u2019s a lot of disposable income to be spent on the pet and its wellbeing!<\/p>\n

However, most vet practices don\u2019t have a dedicated person where their only role is marketing. Maybe you\u2019re the owner of the practice or you work there, but you don\u2019t have much time.  It\u2019s either a Sunday night job, a manic frenzy or inconsistent bursts of marketing. It\u2019s not bad, but it\u2019s not good either.<\/p>\n

Knowing what, how and when to market is one thing, but it\u2019s another to actually take the time and execute on grand ideas. Then, of course there\u2019s audience \u2013 your existing customers and new customers.<\/p>\n

Or you might be a start-up and your main focus is on how to get more veterinary clients in the first place.<\/p>\n

In any business, according to Hubspot<\/a>, the average marketer spends around 16 hours a week on routine tasks. One of the biggest offenders is sending emails. It takes time. As you communicate with your pet parents, it\u2019s the planning and finding suitable topics; scheduling at the right time, with proper list management; and executing properly through the correct channels including socials, so that it is seen properly by your target audience. Marketing isn\u2019t just sending emails either \u2013 everything from search engine optimisation, website maintenance, social media management, and overall digital marketing<\/a> are part of the efforts – so if sending emails takes 16 hours per week, how much more work is there to do?<\/p>\n

A helping hand<\/span><\/p>\n

As you integrate technology or systems in your practice, ideally you should be looking out for inclusive solutions that can alleviate that stress for you. For example, if you have a practice management system that takes care of the operational side of your business, such as appointment scheduling and stock management; most of the time, it includes client communication modules and marketing support. After all, it\u2019s all very well that you\u2019re able to create a wellness plan, but if you\u2019re not able to promote it, it\u2019ll be hard to attract interest or new customers. <\/p>\n

Other options include outsourcing, where you have digital marketers that specialize in vet marketing, who will work on everything from your overall marketing strategy to managing your website to executing your emails, social media and otherwise.<\/p>\n

Our very own Rapport has a marketing and communication service which can help with:<\/p>\n