An increasing number of veterinary teams are choosing to adapt to a post-lockdown world by adopting additional online payment solutions for their practice. In this article we discuss how focusing on client convenience when it comes to transactions can help your practice streamline operations and delight your customers.
Whether it’s face to face, online or by phone, customers want transactions which are smooth, hassle free and fit into their busy lifestyle. The modern, tech-savvy customer is becoming increasingly demanding of digital payment options which are convenient and secure, and pet owners looking to pay for their animal’s treatment have this same expectation. The key to delivering an effective, competitive client experience is consistently matching these expectations with the service you offer.
According to the market research firm Gartner, 81% of businesses expect to compete on the basis of customer experience. However, businesses are still losing 20 percent of clients per year due to lack of attention on customer retention. This suggests that there is work to do to place a greater focus on the client experience and a need to seek out strategies which increase convenience and better meet customer expectations.
“Offering flexibility and convenience for your clients has never been so important. Having the ability to take payments online enables your practice to tailor the client experience around your customer’s changing needs. Providing more choice and control when it comes to transactions is one way to help your practice truly stand out. “ Carly Clark, Product Manager
Online payment solutions can offer your clients
- Convenience at every stage
- Time saving benefits
- More choice & control
Online payments via a virtual terminal or payment URL, can also help to streamline the client experience in practice or when operating remotely.
Given the challenging environment our industry is currently facing and the recent need for remote working, offering the ability to take online payments has become a new necessity for many veterinary teams. Operating remotely, but staying connected digitally in this way, has allowed many practices to eliminate payment barriers and continue to drive vital revenue during lockdown.
Read more about the features and benefits of virtual terminals and payment URL functionality.
While many clients still prefer to pay in person and on-site, adapting to a new online payment solution while also offering an on-site option ensures that you cover all client payment preferences. Offering more flexibility and control to clients and team can also save time and energy when carrying out daily transactions; a win-win outcome for both your business and customers.
Whether you are looking to modernise your practice, stay ahead of competition or simply keep up with changes in customer demand, online payment solutions can help raise the overall level of client experience your practice can offer.
We have partnered with First Data to bring you award winning payment solutions. Together we can help you find the right solution for your practice.
As a global leader in commerce-enabling technology and solutions, First Data has extensive payment industry expertise and a portfolio of trusted payment technologies. With their UK-based customer service and support, their mission is to help clients and partners stay innovative in a fast moving, digital world.