Ascend is built to support startups with a cloud-based practice management system that’s simple to set up, easy to use, and ready to grow with you. Whether you’re a solo vet or building a multi-site practice, Ascend gives you the flexibility and control to focus on what matters most—effective animal treatment and client care.

Why Ascend for Startups?

The little things that make life easier

Highly visual, colourful, and designed with a familiar social-media style interface that makes it intuitive to use. Your teams can get up to speed faster, collaborate effortlessly, and manage operations in a smarter, more productive, and time-saving way.

Scalability that grows with you

Ascend is a cloud-based practice management system designed to grow alongside your veterinary business. Whether you’re just starting out or expanding into multiple locations, Ascend’s scalable infrastructure adapts to your needs.

A clever practice management system that keeps costs – and revenue – in check

With built-in tools for scheduling, invoicing, inventory management, and reporting, Ascend encourages a financially sound and operationally efficient practice.

Work from anywhere, at any time

Whether reviewing your appointments before the day begins, checking patient details while walking between appointments, or invoicing in-the-field… Covetrus Ascend gives you the freedom you need.

Hear from key local, independent veterinary practices

Cùmath Pet Surgeons

I love the sleek, modern design. Ascend has clearly been designed by people who have worked in the industry.

MobiVET Ltd

I like the fact that Ascend is really easy to use. It has a lot of functions that are great for day to day practices. It automatically sends text messages for receipts and it's just the little things that make our lives easier.

Coquet Vets

Ascend is a one-stop-shop, you can access everything in one place, in a drag-and-drop fashion, nice and smooth from client check-in to client check-out. It also has really happy colours making it even more simple and intuitive. For staff internally and the client experience, it makes a huge difference

North Maclean Vets

I do think that our clients appreciate all the extra things we can do now that we have Ascend. Little things like being able to take photos of their pets on our phones and put that onto their file and they can see it straight away. We send a lot more text messages to clients from Ascend for when medications or food is ready to be picked up or updates on their patient stay. Our clients really appreciate that extra communication.

Key Features

Team collaboration

Appointment management

Client and patient management

Outpatient workflow

Consults

Estimates

Check in and check out

Retail sales

Team collaboration

Appointment management

Client and patient management

Outpatient workflow

Consults

Estimates

Check in and check out

Retail sales

Full connectivity and a one-stop shop experience

We partner and integrate with other key applications that make it easier to get on with your day.

Click here to see all our connected partners for Ascend

Starting a New Veterinary Practice FAQs

Yes. Ascend works well for new practices starting without existing data, allowing teams to set up client records, workflows, pricing and services from the outset.

No. Practices can start fresh with Ascend, configuring the system around how they want the clinic to run from day one rather than adapting to legacy processes.

Start‑ups receive structured onboarding, training materials and ongoing support to help teams get up and running confidently, even with small staff numbers.

All onboarding and training is delivered by our experts who are ex-clinical. They have worked in the field for numerous years and understand the challenges practices face. Online training is also available and support is 24/7 via live chat, email and phone – always with a real person.