As people shop online more than ever before, with virtually endless options, how can veterinary practices compete?

Lured by convenience and low prices, pet owners who once purchased prescriptions and other products in-clinic are logging on for what they believe is a better choice for them and their pets. Add in COVID-19 and the risks of in-person shopping, and the shift has only accelerated. Fortunately, most practices understand the need to stay competitive with big box stores and online retailers.

According to the Veterinary Hospital Managers Association (VHMA), 87% of practices say they have their own online pharmacy.

How can you tell which solution is right for your practice?

Not all online pharmacy vendors are created equal. Addison Animal Hospital, a two-vet practice in Lake City, Florida, signed up for a digital prescription and online pharmacy platform a couple of years ago. While they were promised revenue growth and better compliance, the practice found the new tools difficult to use, received little guidance from the vendor, and struggled to get pet owners on board.

Their online pharmacy simply wasn’t delivering on its promise. According to practice technician Heather Marczynski, CVA, “Clients had a hard time figuring out how to place an order, and I couldn’t even go into the backend to help them. It was all too complicated.”

I love the user-friendly ‘back office’ feel of the Covetrus Platform. Creating prescriptions is very easy, I have full visibility of clients’ orders, and the writeback to our PIMS is fantastic.

Seeking an easier-to-use solution, Addison Animal Hospital switched to the Covetrus prescription management platform

Marczynski immediately found the Covetrus Platform more user-friendly and multi-functional, from creating and approving prescriptions to tracking client orders. “The dashboard has more of a ‘back office’ aspect to it,” she says, “which gives me more visibility and control of order status if a client calls for information.”

For even greater visibility, Covetrus syncs with their practice information management system. “Writeback to our PIMS is fantastic,” Marczynski says. “It shows a script has been written, if the client has ordered, and when it shipped.” Their new online storefront, powered by Covetrus, has proven much easier for clients to navigate, leading to increased usage and clearly improved compliance with flea and tick preventatives.

With the Covetrus platform, online sales have gone from $100 to over $5,000 per month

The bottom line for Addison Animal Hospital is that online sales have grown exponentially. Between July 2019 and July 2020, that growth totals more than $40,000 in new practice revenue.

And the future is bright: the practice’s upward trend in online sales also indicates that more and more clients are using Autoship – delivering long-term compliance and valuable, recurring monthly revenue.

For Heather Marczynski and the team at Addison Animal Hospital, the Covetrus Prescription Management Platform provides a critical set of tools to recapture revenues from third-party retailers, so they can compete – and thrive – in the online marketplace.

 

What to look for in a digital prescription and pharmacy solution

 
Built by people with deep experience in the veterinary industry, the Covetrus Platform delivers a digital workflow that matches your day-to-day needs
 
Easy, intuitive interface

Easy, intuitive interface

 
Check on a client’s order status at any time and maintain visibility and better control over long-term compliance.
 
Total transparency

Total transparency

 
Covetrus aligns with most PIMS so you can sync prescription order information with a patient’s medical record.
 
PIMS writeback

PIMS writeback

 
As soon as you join Covetrus, you’ll partner with a launch specialist and an account manager to teach you how to maximize the Platform’s tools and drive client engagement.
 
Help from real people

Help from real people

 

Easy, intuitive interface

Built by people with deep experience in the veterinary industry, the Covetrus Platform delivers a digital workflow that matches your day-to-day needs
 

Total transparency

Check on a client’s order status at any time and maintain visibility and better control over long-term compliance.
 

PIMS writeback

Covetrus aligns with most PIMS so you can sync prescription order information with a patient’s medical record.
 

Help from real people

As soon as you join Covetrus, you’ll partner with a launch specialist and an account manager to teach you how to maximize the Platform’s tools and drive client engagement.