Research tells us that when veterinary visits are less stressful, there’s a stronger likelihood for
early intervention and successful treatment.1...
In this episode, Dena Barlow, a former veterinary technician and current Senior Technical Marketing
Specialist at Covetrus, describes a new exclusive partnership between Covetrus®
Compounding (Roadrunner Pharmacy and Atlas Pharmaceuticals) and Fear Free®
partnership aims to reduce visit-related fear, anxiety and stress for pets — and everyone involved in
their care — while also increasing compliance and improving pet health.
The goal of the partnership is to empower veterinary practices with:
- Tailored medications to enhance the health and well-being of pets
- Easy-to-use tools to automate ordering of dose forms and flavors
- Fewer steps in the ordering process to save time
Rather than being one-size-fits-all, compounded medications can be customized to help the veterinarian
and pet parent administer the medicine in the dose forms and flavoring options the pet likes.
As Dena explains, "At Roadrunner and Atlas, we believe the world will be a better place when we treat
each animal with individual empathy and remove the unnecessary anxiety from animal healthcare. We want
to evolve to bring personalized care and animal-friendly medicine — for veterinarians and pet parents
1Becker, M., Radosta, L., Sung, W., Becker, M. (2018). From
Fearful to Fear Free: A positive Program to Free Your Dog from Anxiety, Fears, and Phobias.
Deerfield Beach, FL: Health Communications, Inc.