Covetrus® Connected Care

We explore the world of animal health and the technologies connecting veterinarians, pet parents and the animals we love.

3 August 2022 5 min read



Episode 2 - Personalized Care With Pet-Friendly Medicine

Research tells us that when veterinary visits are less stressful, there’s a stronger likelihood for early intervention and successful treatment.1

In this episode, Dena Barlow, a former veterinary technician and current Senior Technical Marketing Specialist at Covetrus, describes a new exclusive partnership between Covetrus® Compounding (Roadrunner Pharmacy and Atlas Pharmaceuticals) and Fear Free®. The partnership aims to reduce visit-related fear, anxiety and stress for pets — and everyone involved in their care — while also increasing compliance and improving pet health.

The goal of the partnership is to empower veterinary practices with:

Rather than being one-size-fits-all, compounded medications can be customized to help the veterinarian and pet parent administer the medicine in the dose forms and flavoring options the pet likes.

As Dena explains, "At Roadrunner and Atlas, we believe the world will be a better place when we treat each animal with individual empathy and remove the unnecessary anxiety from animal healthcare. We want to evolve to bring personalized care and animal-friendly medicine — for veterinarians and pet parents alike.”

Learn more:

1Becker, M., Radosta, L., Sung, W., Becker, M. (2018). From Fearful to Fear Free: A positive Program to Free Your Dog from Anxiety, Fears, and Phobias. Deerfield Beach, FL: Health Communications, Inc.