This month’s theme is Ring in a Year of Wellness! Now is a great time to establish pet health and happiness routines and stock up on year-round pet essentials. Your Client Engagement Plan will feature top products and helpful tips to empower pet parents to make 2023 their pet’s healthiest year yet! To promote these materials on social, download our companion animal or feline social posts.
Week 1: Monday, January 3rd – Kickstart A Year of Wellness!
Start the year right with quality health essentials and wellness routines tailored to your pet’s unique needs.
Key Benefits for Pet Parents
- New Year savings on Preventatives, Diets, Supplements, & Medications
- AutoShip savings on top Veterinary Diet brands: Hills, Royal Canin, Purina, & Rayne Nutrition
- NEW 2023 Refreshed Rebates from top manufacturers available exclusively at your online pharmacy!
- Vet Tip: 5 Ways to Kickstart Your Pet’s Healthy New Year
Preview Emails:
Companion Animal
Feline Only
Week 2: Tuesday, January 10th
For this week’s engagement campaign, your client will receive a unique email based on their specific product preferences.
Veterinary Diets Email – Support a healthy weight for a happy life!
Your pet’s dietary needs may change over time. Give your pet the right nutrition to live a longer, healthier life with food tailored to their unique needs.
Key Benefits for Pet Parents
- Educational engagement about the benefits of veterinary diets & how to support your pet’s healthiest weight
- Top deals on Weight Management Diets across your online pharmacy
- Winter savings on Joint Care, Preventatives, & Treats
- Vet Tip: Why Your Dog’s Weight is a Huge (Health) Deal
Standard Engagement Email – Top solutions for your pet’s resolutions
Support your pet’s 2023 wellness goals with the health essentials they need to thrive!
Key Benefits for Pet Parents
Best Preventatives & Wellness Solutions for winter wellness
Season’s savings on Preventatives, Diets, Medications, & Joint Care
Vet Tip: Celebrate Walk Your Pet Month!
Preview Emails:
Veterinary Diets Focused Companion Animal
Standard Companion Animal
Feline Only
Week 3: Tuesday, January 17th – New Year SALE!
This is a 4-day sitewide sale to celebrate pet health and happiness in 2023!
Key Benefits for Pet Parents
- Sitewide coupon savings from January 17th – January 20th
- Offers can be stacked with existing rebates on your Online Pharmacy for extra savings!
- Top deals on Preventatives, Diets, Medications, & Supplements
*Please note – Because we’re continually optimizing the Client Engagement Communications Program for your practice and clients, some clients may receive different (and even better!) offers than what is shown here.
Preview Emails:
Companion Animal
Feline Only
Week 4: Tuesday, January 24th – Celebrate New Pets and Old Friends!
Help your pet adjust to new places and routines to enjoy a winter of wellness!
Key Benefits for Pet Parents
- Preventatives feature to protect young pets & golden oldies from stealthy winter pests
- Diets feature to promote veterinary food that’s tailored to a pet’s age & health needs
- Top deals on Preventatives, Medications, & Supplements
- Treats & Training Behavior feature
- Vet Tip: How to Prepare Your Pet for a Wellness Exam
Preview Emails:
Companion Animal
Feline Only
Week 5: Tuesday, January 31st – Personalized care for healthier, happier pets
Help them keep winter health threats at bay with personalized, loving pet care.
Key Benefits for Pet Parents
- Top deals on best-selling Preventatives, Medications, Diets, & Supplements
- Nutraceuticals educational featuring Covetrus Nutraceuticals
- Compounding Medicines call-out to educate pet parents about this personalized prescription option on your online pharmacy
- Vet Tip: Protect Against Common Winter Threats to Pets
Preview Emails:
Companion Animal
Feline Only