This month’s theme is “Give Thanks to Your Pet.” As we approach Thanksgiving, your Client Engagement Plan will feature health and wellness essentials to help pets and pet parents enjoy healthy, cozy holidays together. To promote these materials on social, download our companion animal or feline social posts.
Week 1: Monday, October 31st – Beat the Holiday Rush—Sitewide Sale!
The holidays get busy. This is a 4-day sitewide sale to encourage pet parents to get a head start on the holidays and stock up on pet essentials.
Key Benefits for Pet Parents
- Sitewide coupon savings from October 31st – November 3rd
- Offers can be stacked with this season’s best deals for extra savings!
- Friendly reminder to schedule heartworm testing at the veterinary clinic, so that pet parents can take full advantage of Cyber preventative savings later this month.
*Please note – Because we’re continually optimizing the Client Engagement Communications Program for your practice and clients, some clients may receive different (and even better!) offers than what is shown here.
Preview Emails:
Companion Animal
Feline Only
Week 2: Tuesday, November 8th – Protect Them from Year-Round Pest Threats
Not only can parasites survive year-round, but ticks and fleas don’t become less active until temperatures are consistently in the 30s. Protect them all year with monthly preventatives.
Key Benefits for Pet Parents
- Educational send about why year-round pest protection is essential for pets
- Preventative Comparison Chart so pet parents can find the right protection
- Year-Round Parasite Protection feature with great savings!
- Best deals on Preventatives, Diets, Dental, Supplements, & Allergy Relief
- A celebration of National Senior Pet Month!
- A ‘Healthy, cozy autumn days’ engagement campaign will be sent to clients who are opted out of Preventatives
Preview Emails:
Companion Animal
Feline Only
Week 3: Tuesday, November 15th – We’re Thankful for You!
This season of thanks, we’re here to help you and your pet enjoy healthy, happy holidays together.
Key Benefits for Pet Parents
- Feel-good campaign celebrating the loving relationship between vets, pets, & pet parents
- Top deals on Preventatives, Diets, Medications, & Supplements
- Opportunity to bundle best-selling Preventatives for even more protection
- Preview of the upcoming Cyber Week Deals!
Preview Emails:
Companion Animal
Feline Only
Week 4: CYBER Week!
This week kicks off our best sitewide deals of the season for Cyber Week! This includes five engagement emails—November 23rd, November 25th, November 26th, November 27th, & November 28th
Key Benefits for Pet Parents
- Best savings of the season across Preventatives, Diets, Medications, Dental, & Supplements
- Launch of Cyber Week deals on November 23rd
- Black Friday Deals for Pet Parents on November 25th
- Small Business Saturday campaign on November 26th, celebrating local care & the best deals of the year
- Cyber Monday deals drop on November 27th
- Cyber Week extension campaign on November 28th to give pet parents one last day to make the most of cyber savings
Preview Emails:
Companion Animal
Feline Only