November Client Engagement Preview – Equine

26 October 2023

 

November’s theme is Give Thanks to Your Horse!  
 
As we approach Thanksgiving, your Client Engagement Program will feature savings on health and wellness essentials to help horse owners enjoy a healthy and joyful holiday season with their equine family members. Email communications will include special seasonal deals, Cyber Week offers, and more!  

Tuesday, November 7th – Beat the Holiday Rush!

The holidays can get busy! Give your clients a head start to stock up on seasonal essentials with sitewide offers on essential medications, supplements, and more.  
 
Key Benefits for Horse Owners 

  • Sitewide coupon savings from November 8th – November 9th  
  • Stackable rebates across categories so clients can enjoy additional discounts
  • Plus, a reminder to clients to stock their first aid kit with barn supply essentials ahead of the holidays  
     

Preview Email:

Equine Email

*Please note – Because we’re continually optimizing the Client Engagement Communications program for your practice and clients, some clients may receive different (and even better!) offers than those shown here.  

Tuesday, November 14th – We’re Thankful For You!

Show your appreciation to your clients and the horses they love with a feel-good campaign thanking them for trusting your practice with the health and well-being of their equine family members.  
 
Key Benefits for Horse Owners 

  • Key messaging celebrating the loving relationship between veterinarians, horses, and horse owners
  • Must-have offers on medications, supplements, and more  

Preview Email:

 Equine Email

Wednesday, November 22

In an ongoing effort to increase focus on communications that mean the most to your horse owners, there will be no send this week. 

Friday, November 24 – Ready, Set, Deals... Cyber Week Is Here!

This week kicks off our best sitewide offers of the season! Clients will receive two engagement emails chock-full of special cyber savings on November 24th and November 27th, plus a surprise sale extension on Tuesday, November 28th.  
 

  • Best savings of the season across all equine products
  • Black Friday deals for horse owners launch on November 24th
  • Cyber Monday savings drop on November 27th 
  • Surprise one-day extension on November 28th to give horse owners one last chance to make the most of these offers!  

Preview Email:

 Previews of this send are not currently available. Please check back soon for more information. 

 

*Please note – Because we’re continually optimizing the Client Engagement Communications program for your practice and clients, some clients may receive different offers 
 
 

Cyber Week Engagement Materials

To promote Cyber Week on social, download our equine social posts and check out this guide for how to post to your practice’s Facebook page.  

Suggested Social Post: (Pre-Cyber)
Get ready for CYBER WEEK! From November 22nd to November 27th, enjoy the biggest discounts of the year at our Covetrus (R) online pharmacy. You’ll save on preventatives, medications, and more – plus can’t-miss Daily Deals on top-selling veterinary diets! 

Suggested Social Post: (During Cyber)

CYBER WEEK IS HERE! Shop the season’s best discounts at our Covetrus (R) online pharmacy until November 27th to save big on preventatives, medications, and more. Plus, don’t miss our featured Daily Deals on top-selling veterinary diets on select days for 24 hours ONLY!