The importance of managing change in your practice

By Marketing

6 October 2020 5 min read


We're here to help you navigate change.

It has been said that the only constant in life is change, an idea we’re all too familiar with today. Change is everywhere you look; in response to the coronavirus pandemic and before as society continued its transformation into an immersive online experience and ever-changing digital world.

All this change is, of course, having a ripple effect on many parts of our economy and veterinary practices and suppliers are feeling the impact sharply. In addition to finding a new normal for day-to-day operations, the ongoing digital evolution that has been underway for some time now is setting new benchmarks for consumer expectations and changing how technology is used at every touchpoint in the customer experience.

To stay on the leading edge of medicine, to retain clients and stay competitive, it’s essential to know how to understand and adapt to change. This includes dealing with new technologies, new ways of working, and new trends in pet ownership and consumer behavior that are changing demands for customer loyalty.

Fortunately, you are not in it alone. Covetrus™ has created a new eBook, Navigating What’s Next: How to Manage Change in Your Veterinary Practice, full of insights and practical tips to help guide your practice’s change journey. It’s designed to help veterinary practitioners like you better understand the fundamentals of organisational change, recognise when it’s necessary, and help you effectively plan and manage change with your team.

Critical change factors affecting veterinary practices

There is no bigger issue we are all facing right now than the global coronavirus pandemic and the subsequent impact on the world economy. It has been a shock, but individuals and businesses are finding ways to adapt. And like any change process, planned or unplanned, we can now benefit from applying the principles of change management.

In addition to the new challenges we face, there have also been several ongoing trends driving change in the veterinary industry that remain important factors today. These are:

  1. Pet ownership – 35% of pet owners are Millennials, who are increasingly tech-savvy and often shy away from the traditional
  2. Customer experience – Today’s pet owners place a high value on experience, which includes the convenience and immediacy offered by technology.
  3. Practice innovation – There are technological advancements in veterinary practices that make it easier and faster to diagnose and treat patients.
  4. Competitive pressures – The veterinary industry is experiencing an increase in consolidation amongst suppliers and practices, which introduces new dynamics and more competitive pressures.
  5. Changing workforce – Millennials now make up the majority of our workforce. They have been known to have very different attitudes to work than previous generations, as well as higher expectations of ongoing professional development and career advancement.

Building a business case for change management

According to the Harvard Business Review, 60-70% of major change projects fail, often due to the lack of a focused change management process. As with all organisational success, preparation and planning are key to landing on a winning formula.

Change will often impact processes, systems, the structure of your practice, and even job roles. To ensure minimal disruption to your patients and clients and ensure a positive outcome, it’s essential to manage change in your practice in a controlled way.

Sometimes change comes most unexpectedly and unwelcomed, and other times change can be easily put off for simply avoided in the face of competing priorities. The most important steps you can take to be prepared are to know when and how to adapt to change, no matter what’s driving it, and plan the best way forward for your veterinary practice, team, patients and client.

For more details on the information provided in this article and how you can champion change management in your practice and prepare your team for what’s ahead, download our new ebook below. This free resource has been designed to help you understand the nature of change, recognise the need for change and support your team on the journey with tips and best practices for tackling change successfully. No matter what the next change may bring.

For planned and unexpected changes, this new free resource can help

With all the change we’re facing today. Covetrus has created a simple how-to resource to help you and your team transform with the times. Download Navigating What’s Next: How to Manage Change in Your Veterinary Practice for new tips and insights into:

  • Recognising the need for change and identifying the signs to watch out for
  • Setting goals and managing staff expectations to make sure everyone is onboard
  • Effectively managing change initiatives to deliver results that advance your practice

Get in touch with our team to discuss how our veterinary solutions can support and advance your business. We’re here to help.